Content Marketing Campaign for
Bulb Studios, Leicester, United Kingdom
Working with Bulb Studios to develop a content marketing strategy to meet their digital marketing goals by generating leads, increasing traffic to their website and enhancing their social media.
The solution was to develop and deliver insightful and educational content to Bulb Studio’s target audience.
This would become the “Digital Innovation Guide”. An online series of short info-graphic based articles generated by the company on a weekly basis. Curated articles would maximise online reach and drive traffic to their site. The innovation guide would act as a health check for future clients to determine the success rate of their online content; seeking out Bulb Studios as their go-to source for solutions. The deliverables included: video content for the “Innovation Series”, a social media campaign across four top level social platforms and industry leading blog content as the way forward for Bulb Studios.
Digital Innovation Guide Extract: