As an official broadcasting partner for the 2016 Olympics, telecoms company “Flow” needed a platform for users to stay on top of everything happening in Rio. They partnered with McCann Erickson (PoS) to deliver the DiscoverFlow.Rio 2016 website. This was a hub of activity for the region with the latest Olympic schedules, a live social feed, daily alerts, exclusive content and multiple ways to watch.
An analysis of the company’s existing websites were done to build out user flows, site maps and wireframes. After several iterations we charted the course for a clean and focused design, using a modular layout with integrated access points for user logins.