The brief- Create a content marketing campaign to boost existing and emerging markets promoting the newest line of Knorr soup products.
The pitch: A multi-channel campaign incorporating experiential events, social media marketing and the design of a recipe app with the inclusive brand message “wholesome cooking for everyone.”
Insight into existing markets showed great potential in driving growth through advocacy and brand loyalty along with a few incentives thrown into the mix.
The solution- Knorr Pocket Chef app tied to experiential pop up kitchens around major locations in the UK. This included in-store incentives partnering with online delivery brand Ocado to link their online and offline purchases for an enhanced Knorr experience.