Knorr- Brand Campaign

The brief- Create a content marketing campaign to boost existing and emerging markets promoting the newest line of Knorr soup products.

Knorr

The pitch: A multi-channel campaign incorporating experiential events, social media marketing and the design of a recipe app with the inclusive brand message “wholesome cooking for everyone.”

Insight into existing markets showed great potential in driving growth through advocacy and brand loyalty along with a few incentives thrown into the mix.

The solution- Knorr Pocket Chef app tied to experiential pop up kitchens around major locations in the UK. This included in-store incentives partnering with online delivery brand Ocado to link their online and offline purchases for an enhanced Knorr experience.

Screen Shot 2015-05-11 at 2.01.44 PM

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s