Digital Media the Nestlé way

With millions of followers internationally Nestlé’s Caribbean brand pages are a unique sample of the culture, traditions and personality of the region they represent. McCann Port of Spain manages a host of varying culinary and dairy brands – MAGGI®, Nestlé Milks, KLIM, Carnation® Milks and others.

MAGGI-APP

MAGGI® Recipe App © 2017

Working with Nestlé has caused for a shift in the way we think about social media and digital advertising. Speaking to a regional audience means tailoring content and understanding trends in the regional and international markets.

The MAGGI® recipe app prototype was designed by the McCann Digital team as an interactive resource for Caribbean home cooks. The on boarding features a 4 step process to select the type of meal, cooking time and ingredient preferences to generate a list of MAGGI® recipes tailored to the user’s criteria.

Facebook-Snapshot

The increase in mobile penetration and mobile data in the Caribbean meant that more users were actively searching their next meals via their phones. The MAGGI® website would act as a repository for all Caribbean recipes and was proposed as a more affordable alternative to the app. Other features included an e-grocery list partnering with local distributors to delivery groceries, nutritional tips and cooking tips focusing on Nestlé’s mandate for Nutrition, Health and Wellness.

MAGGI-WEB

Digital Channel StrategyScreen Shot 2017-07-20 at 11.30.41 PM

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